職位描述：

工作職責(zé)：

對(duì)提升導(dǎo)流搜索流量到華為企業(yè)業(yè)務(wù)全球網(wǎng)站負(fù)責(zé)：

1.負(fù)責(zé)管理，指導(dǎo)和設(shè)計(jì)華為企業(yè)業(yè)務(wù)全球各渠道的SEM工作和企業(yè)業(yè)務(wù)全球各網(wǎng)站的SEO工作，以及全球其他數(shù)字渠道的SEO/SEM工作；

2.制定EBG的SEO/SEM策略規(guī)劃、KPI，并組織在全球的執(zhí)行和目標(biāo)達(dá)成。

任職要求：

1、曾有SEO/SEM咨詢顧問(wèn)經(jīng)歷者優(yōu)先；

2、5年以上互聯(lián)網(wǎng)搜索營(yíng)銷領(lǐng)域經(jīng)驗(yàn)；

3、對(duì)SEO/SEM有深刻理解，具備多個(gè)搜索引擎（Baidu，Google，Bing，Yandex等等）的實(shí)際操作的成功案例。

篇2:搜索營(yíng)銷主管崗位職責(zé)任職要求

搜索營(yíng)銷主管崗位職責(zé)

Description

BlueNileislookingforapassionate,highlyanalyticalChinaPaidSearchSpecialist.ThepositionwillberesponsibleforoverseeingBlueNile’sChinapaidsearchaccounts,andresponsibilitieswillincludestrategicplanning,campaignmanagement,accountoptimization,keywordresearch,writingcopy,performancereportingandanalysis.

Theidealcandidatewillhavetwoormoreyearsofexperiencemanagingpaidsearchadsforalargeonlinebusinessorconversion-orientedadagency,managingBaidu/Sogou/360etcandShoppingaccounts,multi-millionRMBbudgetsandtensofthousandsofkeywords.Thesuccessfulcandidateisambitious,willingtoroll-uptheirsleeves,andwon’tstopuntilthegoalisachieved.Heorsheispassionateaboutpaidsearchanduptospeedonlatesttrendsinsearchmarketing.

Responsibilities:

?Monitorandanalyzepaidsearchcampaignsandmakeregular,proactivechangestoimproveperformance

?ManagerelationshipwithagencytomanageBaiduaccount

?Provideweeklyandmonthlyreportsonprogramperformancetodriveinsightsandrecommendations

?ProviderecommendationsonhowtooptimizePPCcontentincludingadcopyandlandingpagetesting

?Executefrequentteststofindoptimalwaystobalanceportfolio,improveprofitability,andfindinnovativewaystogrowtheprogram.

?Responsibleforunderstandingandpro-activelyaddressingtrends,orchangestoproducts,algorithmsormarketinfluences;managerelationshipswiththeplatforms(Baidu/Sogou/360etc.)andothersearchvendors.

?Performkeywordresearch,writingadcopyandoptimizinglandingpages

?Communicatetomanagerthedetailsoftheprogramsonaregularbasis.

Qualifications:

?Bachelor’sdegreeinMarketingorrelatedfieldpreferred

?2+years’experiencemanaginglargepaidsearchcampaigns

?Experiencewithretailcommerceisstronglypreferred

?Experiencemanagingbudgetsexceeding$100kmonthly

?HandsonexperienceworkingdirectlyintheBaidu/Sogou/360etcenginesispreferred

?ProficientwithAdwordsEditor,

?ExperiencewithChinapaidsearch(Baidu)preferred

?HandsonexperiencewithbothtextadsandPLA’sisrequired

?Highlyorganized,detail-orientedandstronganalyticalskillsrequired

?Stronganalyticalskillswithabilitytodrivemeaningfulactionsfromlargedatasets

?Well-versedinMicrosoftExcelreportingandanalyticaltools(filters,vlookups,pivottables)

?Stronginterpersonalandcommunicationskillsarekey

?Abilitytobuild-outanaccountend-to-end(keyword,ads,campaigns,settings)

?StrongabilitytocommunicateinbothwrittenandspokenEnglish

搜索營(yíng)銷主管崗位