外貿(mào)數(shù)據(jù)分析崗位職責任職要求

2024-07-26 閱讀 5581

外貿(mào)數(shù)據(jù)分析崗位職責

崗位職責:

1、負責谷歌競價/英文競價/google競價廣告的投放和日常維護,制定競價推廣方案及執(zhí)行工作;

2、實時關(guān)注廣告效果報告,并作出合理調(diào)價,完成賬戶關(guān)鍵詞排名及時調(diào)整,對賬戶做出合理建議,靈活控制推廣力度和資金投入,保障優(yōu)質(zhì)的投入產(chǎn)出比;

3、負責相關(guān)數(shù)據(jù)分析挖掘,做好數(shù)據(jù)統(tǒng)計工作;

4、熟悉谷歌競價廣告原理及賬戶優(yōu)化方法,善于發(fā)掘最新的谷歌競價廣告資訊及方法;

5、負責定期對競價關(guān)鍵詞進行整理、數(shù)據(jù)分析和報表呈現(xiàn);

6、負責對競價站新聞、案例、圖片的定期更新。

任職要求:

1、大專以上學歷,計算機相關(guān)專業(yè)或英語專業(yè),英語四級以上、擁有一年以上獨立賬戶推廣經(jīng)驗者優(yōu)先考慮;

2、能夠獨立分析推廣賬戶出現(xiàn)的問題,根據(jù)數(shù)據(jù),分析并提出改進方案;

3、深刻理解SEM技能和工具,了解競價排名規(guī)則、優(yōu)化技巧;

4、能夠熟練使用GoogleAnalytics等流量分析跟蹤軟件優(yōu)先;

5、具備較強的數(shù)據(jù)分析技巧,熟練使用excel表格對各種數(shù)據(jù)進行整理分析。

外貿(mào)數(shù)據(jù)分析崗位

篇2:銷售數(shù)據(jù)分析崗位職責

銷售數(shù)據(jù)分析崗位職責:

1.按產(chǎn)品品類劃分,市場調(diào)查分析,尋找熱銷產(chǎn)品,進行數(shù)據(jù)分析及深度開發(fā)。

2.追蹤、搜集、分析、匯總及考察評估新產(chǎn)品的信息。

3.清晰并了解管理的產(chǎn)品線利潤、庫存及銷售相關(guān)數(shù)據(jù),核算成本,控制新產(chǎn)品的質(zhì)量風險。

4.根據(jù)銷售部提供的新產(chǎn)品開發(fā)進行合理有效評估,并合理安排采購。

5.與項目負責人、銷售、客服定期研討產(chǎn)品問題,提出解決方案。

6.產(chǎn)品管理、銷售及新品培訓相關(guān)事務(wù)。

崗位要求:

1.熟悉Excel表操作,對統(tǒng)計數(shù)據(jù)敏感,能夠挖掘數(shù)據(jù)重點。

2.熱愛互聯(lián)網(wǎng)、電子商務(wù)行業(yè),善于發(fā)現(xiàn)、分析并解決問題,創(chuàng)新能力強。

3.思維靈活且有邏輯性,敏銳的市場分析能力

篇3:客戶數(shù)據(jù)分析崗位職責

汽車客戶大數(shù)據(jù)分析經(jīng)理EstablishtheSFcustomeranalyticsmodelforconquestandretention.Develop,implementandsteeraholisticadvanceddataAnalyticsfunctionforFinancialtogaincustomerinsightforfurtherbusinessenhancement.

EstablishtheSFcustomeranalyticsmodelforconquestandretentionandimprovecontinuouslybasedonresultfrompilot.

FurtherenhanceSFrecommenderbasedondatamodelandresultfrompilotprogram.

SteeringofaholisticFinancialServicesAnalyticsTeamforRisk,Operations,Sales,Marketingincl.Digitiziation,StrategyandIT.

SteeringandTrainingofDataanalyticalSkillsetatFinancialServices.

ResponsibletointegrateSFChinaAnalyticsInputinholisticBMWChinaapproach(NSC/BBA/SF)incl.DataMerging/Enrichment.

DevelopandimplementationofapredictiveModellingApproach.

EnsureintegrationofDataAnalyticsInsightsinorganization.

EnsuresclosecooperationwithHQ.

Initiateandsteermarketingresearchtopics.

Responsibletobefullyinlinewiththelegal/compliance/dataprotectionrequirements.

Thinkoutofthebox.Findprofitpotentialthroughnewanalyticsapproachesfromtheindustry.

Developcriticalthinkingforareasonableanalysisofdataandrespectivesuggestionsforimprovement.

EducationalBackground/ProfessionalKnowledgeandExperience/OtherSkills:

GraduateleveldegreeineconomicsorBusinessAdministration

Minimum8yearsworkexperience.Idealfield:dataanalytics,statistics,processmanagement,projectmanagement.RichautomotiveexperiencewithastrongunderstandingoftheFinancialindustryandhighcommunication/projectmanagementskillsrequired.Teamleadingability.

ExtensiveexperiencewithautomotiveindustryandAFCbusiness

Abilitytocreateinnovativeinput

Strategicthinkingskill

AdvancedProjectManagementexperience

DeepITexperience–dataandinfrastructure

Deepdealerbusinessunderstanding

Highlevelofproblemsolvingskills

Highabilitytointeractacrossalllevelstodrivealinked-teamprocess

Selfmotivation,selfsufficiency,highwillingness,positiveattitude

Strongprojectmgmtandpeoplemgmtskills

Excellentpresentationandpowerpointskills

FluentinEnglishandChinese

Abilitytoworkcalmlyundersustainedpressure.

Relationshipmanagement,abilitytonegotiateandinfluenceseniorstakeholders

EstablishtheSFcustomeranalyticsmodelforconquestandretention.Develop,implementandsteeraholisticadvanceddataAnalyticsfunctionforFinancialtogaincustomerinsightforfurtherbusinessenhancement.