職位描述：

職責描述：

負責針對特定的廣告行業需求，基于大規模用戶數據，對用戶興趣、偏好進行數據挖掘和分析；

負責分析挖掘廣告主感興趣的人群，協助廣告主在廣點通系統中進行廣告定向投放；

負責通過數據分析追蹤廣告投放效果，推動特定廣告行業的效果優化。

任職要求：

良好的統計分析基礎，熟練掌握數據分析的體系流程與方法，較高的數據敏感性，熟悉常用的機器學習、數據挖掘算法；

熟練掌握SQL，熟悉(Python/R)等語言及相關庫包，熟悉Hadoop||Spark等分布式計算和存儲平臺；

參與過完整的數據采集、清洗、數據整理、指標設計、數據分析和輸出報告者優先；

優秀的邏輯思維能力，溝通表達能力，方案輸出與展示能力；

善于溝通，工作積極主動，責任心強，具備良好的團隊協作能力；

有廣告相關背景優先

篇2:客戶數據分析崗位職責

汽車客戶大數據分析經理EstablishtheSFcustomeranalyticsmodelforconquestandretention.Develop,implementandsteeraholisticadvanceddataAnalyticsfunctionforFinancialtogaincustomerinsightforfurtherbusinessenhancement.

EstablishtheSFcustomeranalyticsmodelforconquestandretentionandimprovecontinuouslybasedonresultfrompilot.

FurtherenhanceSFrecommenderbasedondatamodelandresultfrompilotprogram.

SteeringofaholisticFinancialServicesAnalyticsTeamforRisk,Operations,Sales,Marketingincl.Digitiziation,StrategyandIT.

SteeringandTrainingofDataanalyticalSkillsetatFinancialServices.

ResponsibletointegrateSFChinaAnalyticsInputinholisticBMWChinaapproach(NSC/BBA/SF)incl.DataMerging/Enrichment.

DevelopandimplementationofapredictiveModellingApproach.

EnsureintegrationofDataAnalyticsInsightsinorganization.

EnsuresclosecooperationwithHQ.

Initiateandsteermarketingresearchtopics.

Responsibletobefullyinlinewiththelegal/compliance/dataprotectionrequirements.

Thinkoutofthebox.Findprofitpotentialthroughnewanalyticsapproachesfromtheindustry.

Developcriticalthinkingforareasonableanalysisofdataandrespectivesuggestionsforimprovement.

EducationalBackground/ProfessionalKnowledgeandExperience/OtherSkills:

GraduateleveldegreeineconomicsorBusinessAdministration

Minimum8yearsworkexperience.Idealfield:dataanalytics,statistics,processmanagement,projectmanagement.RichautomotiveexperiencewithastrongunderstandingoftheFinancialindustryandhighcommunication/projectmanagementskillsrequired.Teamleadingability.

ExtensiveexperiencewithautomotiveindustryandAFCbusiness

Abilitytocreateinnovativeinput

Strategicthinkingskill

AdvancedProjectManagementexperience

DeepITexperience–dataandinfrastructure

Deepdealerbusinessunderstanding

Highlevelofproblemsolvingskills

Highabilitytointeractacrossalllevelstodrivealinked-teamprocess

Selfmotivation,selfsufficiency,highwillingness,positiveattitude

Strongprojectmgmtandpeoplemgmtskills

Excellentpresentationandpowerpointskills

FluentinEnglishandChinese

Abilitytoworkcalmlyundersustainedpressure.

Relationshipmanagement,abilitytonegotiateandinfluenceseniorstakeholders

EstablishtheSFcustomeranalyticsmodelforconquestandretention.Develop,implementandsteeraholisticadvanceddataAnalyticsfunctionforFinancialtogaincustomerinsightforfurtherbusinessenhancement.

EstablishtheSFcustomeranalyticsmodelforconquestandretentionandimprovecontinuouslybasedonresultfrompilot.

FurtherenhanceSFrecommenderbasedondatamodelandresultfrompilotprogram.

SteeringofaholisticFinancialServicesAnalyticsTeamforRisk,Operations,Sales,Marketingincl.Digitiziation,StrategyandIT.

SteeringandTrainingofDataanalyticalSkillsetatFinancialServices.

ResponsibletointegrateSFChinaAnalyticsInputinholisticBMWChinaapproach(NSC/BBA/SF)incl.DataMerging/Enrichment.

DevelopandimplementationofapredictiveModellingApproach.

EnsureintegrationofDataAnalyticsInsightsinorganization.

EnsuresclosecooperationwithHQ.

Initiateandsteermarketingresearchtopics.

Responsibletobefullyinlinewiththelegal/compliance/dataprotectionrequirements.

Thinkoutofthebox.Findprofitpotentialthroughnewanalyticsapproachesfromtheindustry.

Developcriticalthinkingforareasonableanalysisofdataandrespectivesuggestionsforimprovement.

EducationalBackground/ProfessionalKnowledgeandExperience/OtherSkills:

GraduateleveldegreeineconomicsorBusinessAdministration

Minimum8yearsworkexperience.Idealfield:dataanalytics,statistics,processmanagement,projectmanagement.RichautomotiveexperiencewithastrongunderstandingoftheFinancialindustryandhighcommunication/projectmanagementskillsrequired.Teamleadingability.

ExtensiveexperiencewithautomotiveindustryandAFCbusiness

Abilitytocreateinnovativeinput

Strategicthinkingskill

AdvancedProjectManagementexperience

DeepITexperience–dataandinfrastructure

Deepdealerbusinessunderstanding

Highlevelofproblemsolvingskills

Highabilitytointeractacrossalllevelstodrivealinked-teamprocess

Selfmotivation,selfsufficiency,highwillingness,positiveattitude

Strongprojectmgmtandpeoplemgmtskills

Excellentpresentationandpowerpointskills

FluentinEnglishandChinese

Abilitytoworkcalmlyundersustainedpressure.

Relationshipmanagement,abilitytonegotiateandinfluenceseniorstakeholders

篇3:銷售數據分析崗位職責

銷售數據分析崗位職責:

1.按產品品類劃分,市場調查分析,尋找熱銷產品,進行數據分析及深度開發。

2.追蹤、搜集、分析、匯總及考察評估新產品的信息。

3.清晰并了解管理的產品線利潤、庫存及銷售相關數據,核算成本,控制新產品的質量風險。

4.根據銷售部提供的新產品開發進行合理有效評估,并合理安排采購。

5.與項目負責人、銷售、客服定期研討產品問題,提出解決方案。

6.產品管理、銷售及新品培訓相關事務。

崗位要求:

1.熟悉Excel表操作,對統計數據敏感,能夠挖掘數據重點。

2.熱愛互聯網、電子商務行業,善于發現、分析并解決問題,創新能力強。

3.思維靈活且有邏輯性,敏銳的市場分析能力