數據調研分析經理?Manageconsumerdatabasesystemtoensurethedataquality

oToguardtheconsumerdatabaseandtobethecontactpointwhenitcomestosystemrelatedsubject

oAttentionandactionstoimprovetheconsumerdataquality

?Provideregularandad-hocconsumeranalysiswithinsightinbothresponsiveandproactiveway

oMonthlyandquarterlyconsumerinsightreport

oConsumerdatainsightsupportondemandtoallfunctions(ie,Management,BusinessDevelopment,Retail,Merchandising)

oNewinitiativesofanalysisandinsightbasedonthetrendofconsumerbehavior

?Developstrategiccampaigntomaximizetheclientengagementinallpossibletouchpointsassuchbutnotlimitedto:

oRetaileventplanning,onsiteexecutionandcoordinationwithrelateddepartments(Retail,Merchandising,Event,Training)

oDigitalandprintcampaigntool(ie:ecard,wechat)

oGiftingprogram(systematicgifting)

?Leadanddevelopastrongexecutionteamforperformanceexcellence

Consultingbackgroundispreferred?Manageconsumerdatabasesystemtoensurethedataquality

oToguardtheconsumerdatabaseandtobethecontactpointwhenitcomestosystemrelatedsubject

oAttentionandactionstoimprovetheconsumerdataquality

?Provideregularandad-hocconsumeranalysiswithinsightinbothresponsiveandproactiveway

oMonthlyandquarterlyconsumerinsightreport

oConsumerdatainsightsupportondemandtoallfunctions(ie,Management,BusinessDevelopment,Retail,Merchandising)

oNewinitiativesofanalysisandinsightbasedonthetrendofconsumerbehavior

?Developstrategiccampaigntomaximizetheclientengagementinallpossibletouchpointsassuchbutnotlimitedto:

oRetaileventplanning,onsiteexecutionandcoordinationwithrelateddepartments(Retail,Merchandising,Event,Training)

oDigitalandprintcampaigntool(ie:ecard,wechat)

oGiftingprogram(systematicgifting)

?Leadanddevelopastrongexecutionteamforperformanceexcellence

篇2:市場調研分析職位說明書

崗位描述:

1、協助經理制訂市場發展計劃并負責各類專項調研的組織和執行;

2、負責與國內各主流調研機構的溝通,并根據原始數據和經理的要求輸出各類分析報告;

3、結合各方面意見形成信調報告的評估文檔,作出相應總結分析,并形成經驗積累;

4、負責市場活動、服務或信息供應商的統一管理和評估;

5、完成相關統計分析或進度報表;

6、收集競爭對手或產品的各種信息,如策略、活動、推廣資料等,負責進行市場調研。

任職資格:

1、市場營銷管理類或相關專業本科以上學歷;

2、具有營銷行業的從業背景,有專業從事市場調研工作兩年以上經驗者優先;

3、熟悉產品結構調整與產品運作操作,具有發散性思維和創新意識;

4、善于思考,具備良好的應變能力、溝通協調能力和文字組織能力;

5、具有敏銳的洞察力和一定的分析判斷能力;

6、積極主動,性格開朗,能夠建立較為廣泛的行業內人脈關系。

篇3:市場調研品牌分析傳播崗位職責

市場調研/品牌分析/傳播崗位職責

1、研究分析境外市場行業發展趨勢、競爭對手品牌動態;Responsibleforindustryandcompetitiveanalysis.

2、負責境外持卡人和品牌資產的跟蹤調研,輸出分析報告;Responsibleforoverseascardholdersstudyandbrandequitystudy,deliveranalysisreports.

3、負責境外大型贊助和品牌推廣活動的效果評估;Responsibleforevaluationofbrandsponsorshipsandbrandinvestmentinoverseasmarkets.

4、負責境外重大品牌問題的研究分析;Responsibleforstudyofbigbrandissuesinoverseamarkets.

5、根據業務發展需要,協助制定境外品牌推廣策略。Assistindevelopingbrandcommunicationstrategyaccordingtothebusinessrequirement.

崗位要求

1.境內外知名院校本科以上學歷,金融或傳播類專業背景優先;Domesticandoverseaswell-knowncollegesanduniversitieswithbachelor'sdegreeabove,financeorcommunicationbackgroundispreferred.

2.擁有5年以上國際知名品牌類咨詢公司或跨國公司品牌工作經驗;Morethanfiveyearsworkingexperience,inworldfamousbrandconsultancyorinternationalcompany.

3.為人正直,積極敬業;Integrity,Highlymotivated

4.邏輯清晰,中文文字表達能力強;GreatlogicthinkingandexcellentChinesewritingskills

5.英文流利,可以用英文進行日常工作;FluentinEnglish,canuseEnglishindailywork